Andover Mills for Wayfair

Creative Direction | Brand Standards | Imagery Standards
 
CREATIVE DIRECTION | BRAND STANDARDS | IMAGERY STANDARDS

+ Creative Direction
+ Brand Standards
+ Imagery Standards

Project Overview: Brand standards developed for the rebranding of Wayfair's traditional brand, Andover Mills. Included are grounding images, styling moments, textile styling, defining style elements, architecture, paint and wallpaper, florals, and product shot inspiration. Collaborated with 3D artists and lighting specialists to integrate lighting standards and backplates.View the brand live on Wayfair's website here: Andover Mills