Perigold

Creative Direction | Brand Standards | Imagery Standards
 
CREATIVE DIRECTION | BRAND STANDARDS | IMAGERY STANDARDS

+ Creative Direction
+ Brand Standards
+ Imagery Standards

Project Overview: Developed preliminary concepts, along with merchandise and floral selections, to establish the vision for the initial launch of the Perigold brand. This project aimed to create a distinct, compelling, and elevated aesthetic that effectively represents the brand's identity and appeals to its target audience. View the brand live here: Perigold