Steelside for Wayfair

Creative Direction | Brand Standards | Imagery Standards
 
CREATIVE DIRECTION | BRAND STANDARDS | IMAGERY STANDARDS

+ Creative Direction
+ Brand Standards
+ Imagery Standards

Project Overview: Imagery brand guidelines for Wayfair's industrial brand launch, Steelside. Final styled imagery showcases utilization of the imagery brand guidelines, 3D designed architecture, and 3D props informed for the brand.View the brand live on Wayfair's website here: Steelside