Wayfair Basics

Creative Direction | Brand Standards | Imagery Standards
 
CREATIVE DIRECTION | BRAND STANDARDS | IMAGERY STANDARDS

+ Creative Direction
+ Brand Standards
+ Imagery Standards

Project Overview: Imagery brand guidelines developed for the rebranding of Wayfair Basics & Sleep. These guidelines provide direction for both 2D and 3D imagery, incorporating stakeholder feedback and aspirations for a brand that emphasizes color, conveys the Wayfair brand story, and keeps the product as the main focus in each image. View the brand live on Wayfair's website here: Wayfair Basics