Traditional Decor for Wayfair

Creative Direction | Brand Standards | Imagery Standards
 
CREATIVE DIRECTION | BRAND STANDARDS | IMAGERY STANDARDS

+ Creative Direction
+ Brand Standards
+ Imagery Standards

Project Overview: To optimize business costs and streamline the creation of product shots for decorative items on Wayfair's website, I developed the creative direction for 2D and 3D imagery of the brand's traditionally styled decor products. This initiative focused on enhancing visual appeal while ensuring efficiency in showcasing these products.